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Crafting a Greener Future to Houston's Hospitality Industry In the middle of Texas Houston's hospitality sector is at a crucial point, facing the urgent and ever-changing issue of sustainability. As the world shifts towards green practices, Houston's hotels, restaurants and venues for events are changing their strategies to reflect a more sustainable future. This change is not merely a trend but a necessary evolution, reflecting a global shift in values for consumers and an increased awareness of the environment. The Present Landscape and the Green Awakening Houston, known for its energy-rich industry is often portrayed as a city less attuned to environmental issues. However, this image is rapidly changing. The city's hospitality industry is beginning to realize that sustainability isn't just an ethical requirement, but a business one. The majority of consumers, particularly Gen X and millennials Gen Z, are increasingly preferring businesses t